Finding an online casino that caters to your individual gaming needs that you can trust is not exactly straightforward. This is because the iGaming industry is inundated with hundreds of casinos all claiming to be the best. Thankfully, there are plenty of casino review websites that meticulously test and review casinos so that players can know what to expect before they sign up with any given casino. Having said that, the fact is that there are also loads of review websites out there.
With hundreds of fantastic affiliate sites to choose from, it’s easy to get mixed up when trying to narrow down your choice. When looking for a reliable site before choosing an online casino, many uncertainties and questions may crop up, and understandably so. How do casino affiliate websites work? How do I know they’re legit? What’s in it for them? Is there a catch? Well, we’re hoping to answer these questions and more.
What Exactly is Affiliate Marketing?
Affiliate marketing is basically a way in which one could make good income by promoting another brand, company or product using their website, social media platforms, etc. As far as an online casino affiliate marketing site goes, the site will earn money by featuring online casinos to directing its readers to these casinos. The affiliate marketer may earn a commission for each person that they get to sign up at one of their partner casinos.
Affiliate websites aid in the promotion of a casino’s services by disseminating useful information about them. They provide top online casino reviews and rankings in order to attract gamers looking for the finest casino selections.
How Affiliate Marketers Generate Interest
If an online casino affiliate marketing website was to simply promote any casino that paid them, the site may be successful in re-directing some initial traffic to the casino and thus earn revenue, but this would simply not be sustainable. You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. The affiliate marketing site would quickly develop a bad reputation since word spreads like fire on the internet and people would simply stop visiting the site.
For an affiliate marketing operation to be successful, it needs to be sustainable in the long run and for that – the site needs to provide some value to its readers / visitors and also to its partner casinos. Affiliate marketing sites, as far as the iGaming industry is concerned, achieve this by providing truthful, unbiased and detailed reviews of online casinos, offering exclusive bonuses to their readers, providing insights on which casinos are suited for what types of players, and much more. When such valuable content is published frequently on the site, readers will know that the affiliate marketing site actually puts in honest work and makes fantastic recommendations. This way, the site can gain lots of new members and also repeat customers.
The whole online casino affiliate marketing structure is based on trust, guaranteeing that both affiliates and operators have their demands addressed. Both parties’ agreements ensure that information is presented to the target market in a ‘non-salesy’ and non-invasive manner, which is what creates interest among the readers.
How Do Affiliate Marketers Get Paid?
In a nutshell, the affiliate marketing site gets paid in exchange for directing traffic towards their partner casino websites. However, there are a few different models that are generally used in affiliate marketing contracts to accurately compute how much is to be paid. Below, we give you a glimpse into these payment structures:
Revenue Sharing: The affiliate will receive a share of the casino’s net revenue generated by recommended players in this case. If the referral arrangement is based on a revenue-share basis, this will happen.
Cost per Action: The casino operator basically rewards the affiliate marketing site for every single player that signs up via the affiliate website or by using the affiliate website linked coupon code. The incentive for each player is fixed. This is usually the model used when the affiliate site promotes the casino by highlighting its various bonus packages.
Hybrid: This type of remuneration agreement is basically a mix between the two payment models outlined above. The site will earn a share of the casino’s revenue generated by recommended players as well as get a fixed fee for each player that brings in.
What Factors to Consider When Choosing an Online Casino
Top affiliate marketing sites have a streamlined review process that they put each casino through. Basically, the site will have high standards for various metrics and compare the casino being reviewed against each metric and see how it fares. The site will then factually lay out this information for their readers to consider.
Some of the factors that you should take into account when choosing an online casino include – is the casino licensed? How big and how diverse is the game library? Are the bonus terms and conditions reasonable? Is customer support responsive and easy to get in touch with? What payment methods are available? Does the website use SSL encryption? Etc.
For the average online casino enthusiast, the thought of having to do such thorough research and background verification of an online casino can be off-putting and understandably so. It is time consuming and sometimes the information is simply not transparently available in the public domain. At review websites, there are experienced casino analysts that are professionals and know how to measure, test and recommend only the most trusted and high-quality online casinos.
So, if you’re looking for your next casino, it would be wise to listen to recommendations from such professional sites. Sometimes, these sites may even give you exclusive bonuses with which you can play at the casino for free and see how you like it before making a deposit.
