Master the Art of Shorting Crypto and Boost Your Keyword Research


Investing in crypto has become increasingly popular in recent years as more people look for alternative forms of investment. While the cryptocurrency market can be highly volatile and risky, it also has the potential for significant returns. Investors need to do their research and understand the risks involved before investing in crypto.

Are you looking to dip your toes into the world of shorting crypto and want to learn how to perform keyword research for your crypto blog or website? Well, my friend, you’ve come to the right place! In this article, we’ll explore the exciting realm of keyword research that will give your crypto blog the edge it needs in this competitive niche. So, buckle up and let’s dive into the world of keyword research, shall we?

Understanding Short Selling in Cryptocurrency


Before you start short selling crypto, it’s important to understand how the process at platforms like Bitsgap works. Short selling is essentially betting against the market, assuming that the price of the cryptocurrency will decrease. When you short sell a cryptocurrency, you are borrowing it from someone else and selling it at the current market price.

If the price of the cryptocurrency falls, you can then buy it back at a lower price, return it to the lender, and make a profit on the difference. However, if the price of the cryptocurrency increases, you will lose money, and you may have to buy it back at a higher price than you sold it for.

The Importance of Keyword Research for Your Crypto Blog or Website


Why should you care about keyword research? Well, let me paint you a picture. Imagine you’re an explorer trying to find a hidden treasure in a vast jungle. Keyword research is like having a detailed map that shows you the right path to find that treasure. Similarly, performing keyword research for your crypto blog or website will guide you towards content that your audience truly desires, thus improving your website’s search engine rankings and visibility.

Step 1 – Understand Your Niche and Target Audience

Before diving headfirst into keyword research, it’s essential to have a clear understanding of your niche and target audience. Ask yourself: What specific topics does my crypto blog or website cover? Who are my ideal readers? By answering these questions, you’ll have a solid foundation on which to build your keyword research strategy.

Step 2 – Brainstorm and Build a Seed List of Keywords


Now that you have a clear understanding of your niche and target audience, it’s time to brainstorm and compile a seed list of keywords. Think of this step as a fishing expedition; you’re casting a wide net to catch various keyword ideas. To do this, consider the following:

  1. Use your niche knowledge and creativity to jot down potential keywords and phrases related to shorting crypto and other related topics.
  2. Analyse your competitors and observe what keywords they’re targeting.
  3. Take advantage of online forums, social media, and Q&A websites like Quora to see what people in your niche are talking about.

Once you have a list of potential keywords, it’s time to refine and expand upon it.

Step 3 – Utilise Keyword Research Tools

In this step, you’ll need to employ keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to dig deeper into your seed list. These tools will provide you with essential data such as search volume, competition level, and keyword difficulty. Analyse this data and filter out irrelevant or low-traffic keywords, leaving you with a list of potential keywords that are worth targeting.

Step 4 – Evaluate and Prioritize Your Keywords


At this point, you should have a refined list of high-potential keywords. The next step is to evaluate and prioritize them. Consider the following factors while doing so:

  1. Search volume: Prioritize keywords with higher search volumes, as they’re likely to drive more traffic to your crypto blog or website.
  2. Relevance: Choose keywords that are highly relevant to your content and niche.
  3. Competition level: Target a mix of low, medium, and high competition keywords to strike the perfect balance between difficulty and opportunity.

Step 5 – Incorporate Keywords into Your Content Strategically

Now that you have a prioritized list of keywords, it’s time to put them to good use. Make sure to incorporate your target keywords in the following places:

  1. Title tag and H1 heading
  2. URL structure
  3. Meta description
  4. Content body, including H2 and H3 headings
  5. Image file names and alt text

Remember to keep it natural and avoid keyword stuffing, which can have adverse effects on your search engine rankings.

Risk Management Strategies for Shorting Cryptocurrency


Short selling cryptocurrency is a risky investment strategy, and it is essential to have a risk management plan in place to minimize potential losses. Risk management strategies can include setting stop-loss orders, which automatically close your position when the price of the cryptocurrency reaches a predetermined level.

Traders can also use leverage to increase their potential profits, but this also increases the risk of loss. It is essential to understand the risks involved in using leverage and to use it responsibly.

Short Selling vs Long Buying: Pros and Cons


When it comes to trading cryptocurrencies, traders have the option of going long or short. Going long means buying the cryptocurrency in the hope that its price will increase, while going short involves selling the cryptocurrency in the hope that its price will decrease.

The main advantage of short selling is that it can be profitable even in a bearish market, whereas going long can only be profitable in a bullish market. However, short selling involves higher risks, and traders need to have a good understanding of the market and technical analysis tools to be successful.


Shorting crypto is an art, and if you can master it, can be a very profitable venture. The key to success in this endeavor is research so ensure that you have done your due diligence before taking the plunge. Additionally, keyword research should form an integral part of your strategy because choosing the right keywords will enable you to target the right audience. If approached correctly, shorting crypto has tremendous potential for generating returns but caution needs to be exercised at all times.