H&M’s Next Designer Collaborator Is Johanna Ortiz


In all the years which H&M has generated designer sets –from Karl Lagerfeld at 2004 into Giambattista Valli only this month–that the fast-fashion giant hasn’t collaborated with a Latin American programmer. However, Cali, Colombia? Never.

The Colombian designer has generated a capsule set of four gowns modeled on her womanly, floral-printed signatures, which arrives in H&M shops across the globe and on the internet on December 3. A complete set will likely accompany The”pre-drop” in March 2024. “Reaching out into the world while living in Colombia, in Cali, a little city–it is possible to go international and be in your hometown,” says Ortiz. “I have never lived for quite a very long time in almost any manner capital, but today I have been attained by H&M. They came here to see me begin working together. It seems like I am doing things right.”

Although Ortiz’s global profile is just a couple of years old–her very first worldwide e-tailer has been Moda Operandi, along with her vibrant, a primary green line is currently available at Net-a-Porter and MatchesFashion–she has been hard at work doing things since 2003. Ortiz conducts an onsite training program in her factory that provides free stitching and embroidery classes and boosts financial freedom among employees-to-be. “We have loads of gifted hands,” Ortiz says, “but they have not been subjected to learning” The H&M venture enables her to expand the initiative and keep”professionalizing” local craftspeople.


The four-piece pre-drop carries a tunic design, a minidress, a wrapping variety, along with a tiered, floor-length shape in flowery prints pulled out of Ortiz’s 16-year archive. The March 2024 collection will probably be considerably more significant and will comprise not only gowns but also separates and swimwear. “We all Colombians and Latin Americans will be so pleased of getting around the planet just a tiny piece our Latin flair,” Ortiz says. “It has positive communicating around the world relating to this portion of the earth.”