When it first became popular among users, almost a decade ago, Instagram was a simple social media platform to share low-res photos with your friends, and get some likes. After that, hashtags came, and we were able to collect all those topics in one place and explore similar content. The application compressed the photos by itself, so if you go back to your Instagram profile, and compare the first and the last one post on it, you will see how different they are. Back then it was fancy and interesting to use the effects and filters and to put frames around the photo, but as time went by, we realized that the square format is not the best when it comes to our artistic photo skills.
Those were interesting days, and no one could ever imagine that in five years, Instagram will be owned by the most popular social media company, and will become one of the biggest marketing platforms worldwide. Today, in 2023, we know that you can expand your business by using this platform, which now is more advanced, and you can choose the formats and effects, share stories, videos, reels, and IGTV content. Most of the time you can enhance your performance without spending any money, but surely sometimes it’s worth boosting it a little.
So, if you don’t have a profile, create it today, and convert it to a business format, so you can have an insight into what’s happening, or visit sortlist.co.uk to find an agency that specializes in social media advertising. And now, we will tell you why you made the right choice:
1. A lot of people are already using it
There are millions of active users on Instagram, and this number is growing every day. Sometimes, the individuals have private profiles, but if they run a business or a themed blog, they will do that separately from it. Sometimes, a person may have two more profiles, which means the number of active accounts is pretty big. At the first moments, you need to decide what type of content you will share, explore the relevant hashtags, follow some profiles, and simply boost the number of followers by using platforms like smm-world.com to improve the reach and engagements. It’s important to avoid scam accounts, bots, or inactive profiles because they won’t bring anything good to you.
2. It’s good for any type of business
No matter if you run a media company, civil organization, online shop, or just a personal-themed blog, you have a unique chance to glow. You need to adapt content-related routines and be consistent. Also, keep your expectations realistic, since sometimes, you only need to catch the right moment and make you shine among the other profiles with a similar concept. Today we can see a lot of pet profiles, children, families, lifestyle, health, cosmetics, and many others, that even though they don’t have a few thousand followers, they still get a lot of collaborations and engagement. And yes, you read that correctly – you don’t need to be an influencer in order to run a successful profile on Instagram.
3. Use effective hashtags to connect with the partners
Hashtags are the easiest way to attract the relevant audience and encourage them to follow you. You can use the hashtags related to popular campaigns, or to reach some brand, so they can see how much do you appreciate them. Also, the potential customers who are interested in the same topic can easily find your post, and save it or share it with their friends. Once things are done, they will only go up.
4. Instagram stories are everything
They are maybe the best feature on this app. Stories are the easiest way to encourage the people who follow you to share their opinion or ideas, vote on polls, make choices, and feel like they are talking to a person, not a brand. You can add stickers, mention other people, promote products, or even leave a swipe-up link to help your followers purchase some product.
5. You can easily reach the right people
Instagram is more powerful than Facebook when it comes to audience targeting. They use hashtags and usual behavior patterns, so they can make the ads and potential users find each other. If you want to choose a target on a Facebook ad, you need to be very specific, so you can get the most of the campaign. But, Instagram’s algorithm is smarter than that.
Using the location data, preferences, accounts you follow, most liked type of content, and your interests, they are showing you relevant ads you. Can you remember how many times you’ve found some FB ad irrelevant? And now try to remember the same for Instagram. You see the difference, right?
Knowing all these things, we can say that with almost 800 million active users every month, Instagram is one of the best places you can imagine to promote your business. This gives you easy access to the global audience, but you can still stay focused on the local market too if you want that.
On the other hand, you must be aware that the language you speak can make a huge barrier, but you can be sure you are targeting the right audience too. For example, if you speak French, you only target the audience that speaks the same language.
Anyway, Instagram marketing is worth giving a try. You will be surprised how effective it is, compared to Facebook and Twitter.
Also, you can use the insights so you can check if you are doing these things properly. They can give you very specific data on the audience and how your followers perform, but also how many people that don’t follow you engage with your content. This one will help you improve the strategy and create even better content, that will increase your audience in a few weeks or so.
Be patient, so you can see the best results possible. After that, you are ready to hit even higher, because your knowledge and experience will let you do that.